How to develop an entrepreneurial personality

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“Confidence to start a business. Female entrepreneurship” is the report produced by the WINN Network within the framework of the Network for training and strengthening the female impact in innovation ecosystems within the CYTED Program.

This study reveals that women tend to have less self-confidence compared to men. However, the data obtained through Artificial Intelligence suggest that this difference is due to a bias in self-perception rather than a real lack of confidence.

Are entrepreneurs born or made?

Certain personality traits, such as the need for achievement and self-confidence, can predispose some individuals toward entrepreneurship, according to the report. “In this context, entrepreneurial personality is understood as a set of personal characteristics or competencies that predict the likelihood of success in entrepreneurship,” says Dr. Beatriz Abad, a psychologist, R&D Project Coordinator at Human AI Tech, and lead researcher of the report, in a recent interview conducted by the Institute for Culture and Society at the University of Navarra.

However, Dr. Abad emphasizes that “while some people naturally possess these skills, everyone can develop them with the right training. This is why it is crucial to foster socio-emotional competencies to train an entrepreneurial personality.” She suggests that with proper education and a supportive environment, anyone can cultivate the skills necessary to succeed as an entrepreneur.

“Over time, and with the necessary effort, a person can develop new skills, change thought or behavior patterns, and adapt to different situations and contexts.” While some individuals may naturally have these abilities, everyone can enhance them through proper training. “In this sense, it is essential to continue creating solutions aimed at developing socio-emotional competencies,” adds Dr. Abad.

Reflections from the report: key competencies and challenges

The report details several crucial aspects for fostering and developing entrepreneurship among women. Some of the most relevant socio-emotional skills identified in the study are:

  1. Self-Confidence: Self-confidence is essential for taking risks and facing the challenges of entrepreneurship. The study results indicate that, in general, men show higher levels of self-confidence compared to women when assessed using traditional methods. However, with Human AI, these differences disappear because biases are eliminated during the evaluation. This suggests the presence of self-perception bias and highlights the need to work on how women perceive their own abilities.
  2. Emotional Regulation: Emotional stability is identified as a key factor for the confidence required in entrepreneurship. People with greater emotional stability tend to exhibit higher self-confidence, which is crucial for managing the stress and anxiety associated with entrepreneurial endeavors. The ability to manage negative emotions and stay calm under pressure can be a valuable asset for entrepreneurship.
  3. Entrepreneurial Perception: The study reveals no significant differences in the perception of being an entrepreneur between men and women. Interestingly, women tend to identify as entrepreneurs in greater proportions than men. This indicates that despite external barriers, many women possess a strong self-identification as entrepreneurs, which is a positive indicator for female entrepreneurship.
  4. Personality Traits: Certain personality traits—such as modesty, impulsiveness, and self-discipline in men, and creativity, a sense of duty, and confidence in women—are associated with entrepreneurial self-perception. Additionally, emotional control, self-awareness, extraversion, and self-efficacy stand out as crucial traits for entrepreneurial success.

Human AI and Entrepreneurship

“Advances in technology have enabled the development of new tools for personality assessment that can neutralize self-perception biases.” In this context, Human AI plays a fundamental role by providing precise assessments of entrepreneurial personality through artificial intelligence.

“When this technology was applied to our study sample, the differences in self-confidence between men and women disappeared,” explains Abad.

Human AI uses natural language processing (NLP) to analyze written texts from participants. This tool identifies and describes 35 parameters of personality and socio-emotional skills based on the Big Five/OCEAN model. This allows for a more objective and accurate assessment, eliminating the self-perception biases that can distort results in traditional questionnaires.

Recommendations and Proposals

Based on the report’s findings, several strategies are proposed to foster female entrepreneurship through education:

  1. Implementing Socio-Emotional Development Programs:
    Incorporate training in skills such as resilience, emotional intelligence, and self-confidence into educational curricula.
  2. Mentorship and Support Networks:
    Provide access to mentors and support networks that can guide women along their entrepreneurial journey.
  3. Access to Financial Resources:
    Promote policies that facilitate financing for female entrepreneurs, reducing the gender gap in business.
  4. Inclusive Environments:
    Create work and learning spaces that encourage equal opportunities and diversity.

Conclusion

The results underscore the complex interplay between self-confidence, entrepreneurial self-perception, and personality traits in the context of entrepreneurship. Understanding these factors is crucial for creating a more inclusive entrepreneurial environment and supporting both male and female entrepreneurs in achieving business success. This highlights that a comprehensive approach to developing competencies and recognizing psychological factors can be key to fostering more equitable and effective entrepreneurship.

12 Success Stories Using AI for Socio-Emotional Development

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Human AI was born as a research, development, and co-design project between the education, business, and university sectors. Today, it has grown into a company combining science and technology to create innovative solutions that enhance human well-being and development.

We continue to add clients and partners to our innovation ecosystem. Here, we present 12 success stories and ten testimonials from individuals and institutions that have implemented Human AI, showcasing how artificial intelligence can be a powerful catalyst for human well-being.

1. Colegio Jesuitinas | “Enhancing Personalized Guidance with AI”

“Our evaluation tool serves as a continuous improvement mechanism to support students’ learning and personal development.”

The Jesuitinas School in Pamplona has integrated the Personalized Guidance Educational Model (MEDAP) using Human AI to assess and develop students’ socio-emotional skills, enabling them to build solid, resilient life projects. Human AI plays a key role in transforming assessment systems, optimizing the measurement of competencies, and enriching the teaching-learning process by offering more precise and personalized evaluations. This integration empowers educational institutions to better support their students, facilitating comprehensive development that extends beyond academic performance.

2. CIFP del Mar | “Developing Students’ SES Competencies with AI Support”

“AI has allowed us to systematize the development of key employability skills in the maritime sector.”

In Gijón, CIFP del Mar utilizes Human AI to prepare students in critical socio-emotional competencies for their professional futures, facilitating their entry into a highly competitive job market. By offering detailed and personalized tracking, this tool tailors educational interventions to specific needs, strengthening essential soft skills and fostering greater self-awareness to prepare students for current workplace challenges.

3. Itínere Educational Network | “Creating an Improvement Plan to See Results in a Year”

“This partnership enables us to enhance the holistic development of our students and educators with ethical and responsible AI.”

In Latin America, the collaboration between Itínere Educational Network and Human AI is setting a milestone by blending pedagogical innovation with advanced technology. This pioneering alliance aims to transform the development of socio-emotional competencies through scientifically validated and ethically designed AI. This approach fosters deeper personal and academic growth while positioning the region as a leader in integrating AI into education, establishing a replicable model worldwide.

4. El Molino School | “Empowering Individuals with Intellectual Disabilities Through Human AI”

“Human AI has helped us make technology accessible for all, promoting inclusion.”

At El Molino Special Education School, inclusive innovation has materialized through Human AI’s artificial intelligence, focused on enhancing the capabilities of individuals with intellectual disabilities. This project represents significant progress in technological accessibility, enabling students to actively engage in the digital world while developing essential socio-emotional skills in a personalized manner. Human AI is creating a more inclusive educational environment, where every individual has the opportunity to reach their fullest potential.

5. IED | “Gaining Greater Objectivity in SES Measurement with Human AI”

“This tool helps us make fairer and more precise decisions in talent management.”

At IED, integrating Human AI’s artificial intelligence into the Human Resources Department has been pivotal in achieving greater objectivity when measuring socio-emotional competencies. Alex Uriarte, IED’s People and Culture Director, highlighted how this tool has optimized recruitment processes and internal evaluations, providing precision and an innovative approach that reinforces the company’s technological leadership. This collaboration positions IED at the forefront of digital transformation in talent management.

6. Mentha | “Humanizing Processes, Eliminating Biases, and Offering Generous Feedback”

“Human AI allows us to identify and develop critical soft skills for organizational success.”

MENTHA Executive Search, a leader in high-level headhunting, has taken a decisive step by incorporating Human AI into its talent management processes. This collaboration is transforming candidate evaluation and selection by eliminating biases and providing enriched feedback. MENTHA’s focus is clear: Humanizing processes in order to highlight the true value of individuals in the workforce.

7. Work Perspectives Foundation | “Identifying Key Competencies for Development with Human AI”

“Training must go beyond methodology, focusing on purpose and virtues.”

The Skills and Virtues Program, developed by the Work Perspectives Foundation in collaboration with the University of Navarra’s Institute for Business and Humanism, focuses on developing leadership competencies from a humanistic perspective. Using Human AI, the program strengthens leaders’ core skills, making the tool essential for self-awareness and leadership growth.

8. Unibrokers | “Hosting Workshops Using AI-Driven Insights”

“Human AI’s reports are crucial for strengthening our team’s soft skills.”

At Unibrokers S.A., one of the most recognized insurance brokers in Ecuador, innovation and professional development are fundamental. With the aim of optimizing human talent and strengthening the soft skills of its team, Unibrokers has found a key strategic partner in Human AI. The detailed information on soft skills provided by Human AI reports has allowed the company to design personalized and specific workshops that are developed throughout the year, focusing on critical areas for professional growth and directly impacting the quality of customer service.

9. Ilundáin Foundation | “Exceeding All Expectations with Results”

“Human AI has transformed vocational guidance for youth in a vulnerable situation.”

The Ilundáin Haritz Berri Foundation, committed to social and labour integration of young people in vulnerable situations, has taken an innovative step by incorporating Human AI technology into its career guidance processes. The tool not only facilitates a detailed assessment of key skills for success in the workplace and in society, but also ensures a fairer and more objective selection process, eliminating self-perception biases. When technology and humanity come together, lives can be significantly transformed.

10. Private University of Santa Cruz de la Sierra (UPSA) | “Discovering and Empowering Student Talent”

“Human AI has been a powerful tool to help students understand their socio-emotional competencies and maximize their potential.”

At UPSA in Bolivia, Human AI has transformed the educational experience by enabling students to conduct in-depth self-assessments of 35 key socio-emotional competencies. This process reveals insights for students and empowers educators to enhance each individual’s strengths, marking a new milestone in higher education. Milka Costas Coordinator of the WINN Bolivia Network and Professor of Entrepreneurship and Innovation Management at UPSA shares with us how Human AI has transformed his teaching work.

11. President of the Spanish Society of Psychiatry and Mental Health | “The application of artificial intelligence to psychiatry is promising”

“Human AI offers an innovative tool for diagnosis and treatment in mental health.”

Personality is a key factor in understanding and treating many mental disorders. Manuel Martín Carrasco – psychiatrist, hospital director, president of the Spanish Society of Psychiatry and Mental Health and advisor of Human AI – highlights how Human AI’s artificial intelligence offers a unique opportunity to collaborate in the diagnosis of personality, which can be decisive in the management of these disorders. The complexity of the brain requires the integration of large volumes of data, and AI is presented as a promising tool to achieve more precise and effective interventions in the field of mental health.

12. Cala Education | “Revolutionizing Emotional Well-Being Management with AI”

“Human AI has enabled us to proactively address mental health challenges in our educational community.”

Cala Educación Perú, committed to quality and personalized education in Peru, has integrated Human AI artificial intelligence to address the management of emotional well-being in a more agile and accessible way. According to Elías Neira Arellano, coordinator of the Augustinian Education Commission in Peru and advisor at Cala Perú, this tool has facilitated the identification and prevention of problems such as anxiety and depression, both in students and teachers. In addition, the platform, based on the “Big Five” model of emotional competencies, allows for the scientific and objective measurement of socio-emotional development, thus transforming the educational experience.

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These testimonials demonstrate how Human AI serves as a valuable tool for socio-emotional development and a key ally in fostering more human-centered professional environments.

Ready to transform your institution with Human AI?
Request your demo: https://tu-demo.humanaitech.com

“Digitalization and Education in the Age of Artificial Intelligence”

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Education in Digital Environments – Bilbao European Encounters 2024

A Commitment to Digital Education

The Bilbao European Encounters 2024 began with an opening speech by Juan Mari Aburto, Mayor of Bilbao, emphasizing the importance of making digitalization in education inclusive and accessible to all. “Technology in education is not a luxury; it is a necessity. We must ensure that no student is left behind in this digital transformation,” said Aburto, reaffirming Bilbao’s commitment to equitable education in the digital context.

Is Digitalization the Solution?

The first panel, Education in Digital Environments, tackled the critical question of the impact of digitalization and education in the era of artificial intelligence. Moderated by Eider Inunciaga, Bilbao’s Councilor for Euskera and Citizen Participation, the discussion featured prominent figures like Carlos Magro, President of the Open Education Association, and María Beunza, CEO of Human AI Tech.

The session explored both opportunities and challenges brought by digitalization in education. One highlight was whether digital tools solve educational challenges or magnify them. “Technology by itself is neither the solution nor the problem. It is how we integrate it into the classroom that makes the difference,” emphasized Carlos Magro. His comment underlined that the challenge isn’t just access to digital tools but their pedagogical application.

From a tech standpoint, Beunza highlighted AI’s transformative potential when effectively implemented. “AI can personalize education, detect socio-emotional skills, and adapt to each student. But it is the teacher who must guide the process, not the machine,” she stressed, underscoring that technology cannot replace the human role in education.

The Digital Divide and Ethical Use of Technology

The widening digital divide emerged as a critical issue during the debate. Although the pandemic accelerated digital adoption in education, it also exposed significant inequalities. “Digitalization risks increasing the gap between those who have access to critical technology use and those who do not,” warned Magro, reflecting the concerns of educators who struggle to maximize the value of classroom devices.

Ethical considerations were also a focus. “What’s exciting about AI is that, for the first time, ethics is at the center of the discussion,” said María Beunza, highlighting the importance of transparency and avoiding perpetuating biases through digital tools. “If we don’t control algorithms, we let technology decide for us, potentially reinforcing inequalities,” she cautioned, urging critical reflection on AI’s role in education.

Questions From the Public: The Voice of Educators

“How are teachers expected to adapt to such a rapidly changing environment when we are already overwhelmed with work and lack resources to train in new technologies?”

Magro replied decisively: “Technology evolves faster than educators can adapt, but the problem isn’t the technology itself—it’s the lack of resources to support this transformation. Innovation must be accompanied by continuous training, which requires investment.” Beunza added, “The key is not mastering every new tool but developing critical digital competencies that allow adaptation to future developments.”

Innovation: At what cost?

The term innovation permeated the discussions, but both speakers agreed that it is often misunderstood. “Innovation for innovation’s sake is a mistake. Technology in education must serve a clear purpose: to improve learning,” stated Beunza. Magro called for thorough evaluation before implementing new technologies at scale: “We’re obsessed with introducing screens and devices into classrooms, but have we truly tested if they improve educational outcomes? What’s missing is evaluation.”

The Future of Education

The panel concluded with a cautiously optimistic message. “Digitalization can be a powerful tool, but it must never replace the human factor. The key is finding a balance between technology and humanity in education,” Beunza remarked in closing.

Magro urged the education community to remain vigilant: “We must not let technology overwhelm us. Digital sovereignty begins in classrooms, teaching students to be critical thinkers and not blindly depend on digital tools.”

This debate made it clear that education stands at a pivotal moment. Technology can be an ally, but only if integrated with clear pedagogical goals and accompanied by ethical and critical reflection.

Ethical and Pedagogical Reflections

During the second panel of the Bilbao European Encounters 2024, titled “Educating Intelligence in a Digital Environment,” philosophers José Antonio Marina and Daniel Innerarity delved into the complexities and challenges posed by artificial intelligence in education. Marina emphasized the need to redefine intelligence in a context where technology seems to be at the forefront of educational transformation. “AI can be part of the solution, but educational problems are only solved through pedagogy and community,” stated Marina, highlighting the importance of human intervention in utilizing these tools.

Daniel Innerarity, for his part, reflected on the duality represented by technology: “AI is a powerful tool, but we cannot overlook the ethical questions it raises. The real challenge is not just incorporating technology but doing so in a way that fosters critical thinking and intellectual autonomy in students.” Innerarity stressed that education cannot rely solely on technology, as it cannot replace deeply human cognitive processes like empathy and moral judgment.

Both speakers agreed that the future of education must focus on shaping individuals capable of using digital tools while maintaining the ability to reflect ethically on their use. This debate underscored the importance of preparing new generations not just to be consumers of technology but also to be critical and responsible citizens in an increasingly digitalized world.

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The Bilbao European Encounters 2024 made it clear that, in the end, education remains a profoundly human endeavor.

The Impact of AI on Mental Health

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Technology and Humanization

On October 9, during the 10th Conference on Safety and Risk Management in Mental Health held at the Official College of Physicians of Navarra, prominent medical and technology experts gathered to discuss the impact of artificial intelligence (AI) on mental health care.


The event, organized by Hermanas Hospitalarias Navarra, coincided with World Mental Health Day and provided a platform to reflect on how AI can transform the diagnosis and treatment of mental disorders.

Technological Innovation in Healthcare

The event was inaugurated by Miryam Zabalza, Managing Director of Hermanas Hospitalarias Navarra, who emphasized the importance of technological innovation in healthcare. “Mental health needs innovation and tools that help us offer a more humanized and effective service,” Zabalza stated in her opening remarks. On the other hand, Olga Sala, Deputy Director of Assessment and Services at the Navarre Agency for Autonomy and Development of People, highlighted that “it is essential to use this technology in our research and clinical practice to improve patients’ mental health, always from an ethical and responsible perspective.”

In his presentation, Raymond Salvador, representing the Fundación Hermanas Hospitalarias, spoke about how AI can expand access to medical services in resource-limited areas. “Artificial intelligence opens doors to new forms of care that were previously unimaginable, and we must harness this potential.” Salvador emphasized, underscoring how this technology can ensure greater equity in healthcare, particularly in geographically challenging regions.

Bioethics and Artificial Intelligence

Another key topic addressed during the event was the ethical framework guiding the use of AI in medicine. Rafael Amo Usanos, Director of the Bioethics Chair at the Universidad Pontificia Comillas, discussed the challenges and opportunities AI presents from a bioethical standpoint. According to Amo, technology must be used to promote individuals’ well-being and dignity without attempting to replicate or replace human intelligence. “AI should serve bioethics, always fostering human well-being and dignity,” Amo asserted, adding that while technology cannot replace human decision-making, it can guide it in a more informed and precise manner.

Panel Discussion: Building a Creative AI Community

A roundtable discussion, moderated by Pablo Moreno Flores, Medical Director of Hermanas Hospitalarias Navarra, provided a comprehensive view of AI applications in mental health. Participants emphasized the need to build a creative and collaborative community around AI in this field.

Francisco Ferre Navarrete: AI as an Ally for Personalized Care

During the discussion, Dr. Francisco Ferre Navarrete, Head of Adult Psychiatry at the Gregorio Marañón Hospital in Madrid, explained how digitalization and proper AI implementation can significantly improve diagnostic accuracy and treatment personalization.

“AI is a fundamental ally for delivering more personalized care, allowing mental health professionals to focus on what truly matters: the patient’s well-being.”

María Beunza: Personality Analysis Through AI

María Beunza, CEO of Human AI Tech, discussed how AI can analyze patients’ personalities. She explained that tools developed by Human AI enable the analysis of socio-emotional skills without traditional tests, offering a faster and more precise approach.


Beunza demonstrated how this technology can assist not only in diagnostic evaluation but also in treatment personalization. Adapting to the emotional and psychological needs of each individual.

“Artificial intelligence doesn’t just complement medicine; it also helps humanize it. Personality analysis can be pivotal in offering more personalized and effective treatments.”

Antonio Rosa Castillo: Practical Applications and Ethical Challenges of AI

Antonio Rosa Castillo, a professor at the Faculty of Nursing at the University of Barcelona, concluded the session with a detailed analysis of AI’s practical applications in mental health, from its origins to current challenges.

“AI has come a long way, but there is still much to do. Healthcare professionals must be prepared and trained to use these technologies effectively.”

Balancing Technology with Human Interaction

A recurring theme was the ethical challenge posed by AI implementation in mental health care. “How can we ensure that the technological tools we design not only improve care but also preserve humanity in every interaction?”
This dilemma underscores the need to design systems that maintain empathy and human sensitivity, especially in delicate fields like mental health.

The challenge is not just technical but also ethical. As AI becomes more integrated into patient care, developing regulatory and ethical frameworks to guide its responsible implementation is crucial. Rosa Castillo urged attendees to consider how to balance technological efficiency with human connection, ensuring AI complements rather than replaces empathetic care.

“AI cannot replace doctors, but it can enhance them as professionals.”

Looking Ahead

The conference concluded with remarks from Sara Chivite, Mental Health Manager at the Navarre Health Service – Osasunbidea. She thanked the speakers for their valuable contributions on AI and mental health. Furthermore, she emphasized the importance of ongoing research and discussion about the future of mental health in a rapidly advancing technological world.
“It is imperative to continue working together to ensure AI is a tool that benefits patients and improves their quality of life,” Chivite concluded.

AI has immense potential to revolutionize mental health and many other aspects of our lives. However, as Antonio Rosa Castillo noted, it is vital to maintain a balanced and critical attitude: “This is not about catastrophizing but about using technology responsibly.” AI should be seen as a powerful tool, and it is our responsibility to guide its development to improve lives without compromising humanity.

At Human AI Tech, we firmly believe that artificial intelligence is not just a tool for data analysis but an opportunity to bring human value to healthcare. Mental health requires a comprehensive approach where technology aligns with professionals to make better decisions and deliver more accurate and personalized care.

Scientific Research Line – PersonIA Study

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Human AI at the XXVII National Psychiatry Congress

Prominent researchers and healthcare institutions are conducting the groundbreaking PersonIA Study. This pioneering research, led by Dr. Manuel Martín—Medical Director of Hermanas Hospitalarias in the Basque Country (Aita Menni) and Navarra, and President of the Spanish Society of Psychiatry and Mental Health—aims to validate an AI model capable of assessing personality in individuals with common mental disorders.

The PersonIA Study

This study investigates the accuracy of artificial intelligence when predicting key aspects of personality based on text written by patients’ in natural language. The use of AI in this field is revolutionary, offering faster, less intrusive, and more tailored analyses. Findings from the first phase of the PersonIA study were presented by Dr. Manuel Martín at the XXVII National Psychiatry Congress, cementing Human AI’s role as a key player at the intersection of technology and mental health.

The study was conducted in collaboration with renowned institutions including: the Navarra Health System, the University Clinic of Navarra, Hermanas Hospitalarias in Navarra, and Aita Menni. Researchers from the Affective and Cognitive Psychology Methods and Research Laboratory (MIPAC) and the Data Science and Artificial Intelligence Institute (DATAI) at the University of Navarra also participated in this initial phase. This multidisciplinary team ensured the model was tested on a clinical sample of adults, providing robust results for this first stage.

Promising findings demonstrate the AI model’s ability to deliver accurate assessments in clinical settings, compared to traditional methods such as the NEO-PI-R. These results highlight the potential of PersonIA to revolutionize personality assessment, especially for individuals with mild or common mental disorders.

Purpose and Methodology of PersonIA

The primary goal of the PersonIA project is to validate an artificial intelligence model capable of evaluating personality. It is based on both free-form and guided natural language texts. During the study, participants wrote autobiographical texts and answered questions designed to capture various personality traits based on the OCEAN model.

The AI model leverages advanced natural language processing (NLP) techniques to analyze linguistic, semantic, and contextual patterns in large volumes of text. Preliminary results indicate that the model is valid for predicting personality traits, overcoming some limitations of traditional psychometric evaluations.

Future Perspectives

This breakthrough is just the beginning. As the project moves into new phases, it paves the way for a significant transformation in how personality is assessed in mental health, introducing third-generation tools. PersonIA has the potential to revolutionize psychological and psychiatric evaluations, making them more accessible, comprehensive, accurate, and human-centered.

We are proud of this innovative development. Which combines the best of science and technology to address one of psychiatry’s greatest challenges: providing personalized and humanized care.

To learn more about this scientific research line, stay tuned for our upcoming updates.