“I criticize, therefore I think”: AI and critical thinking in education

Free Minds in Automated Times

The intersection between AI and critical thinking has become a central topic in today’s educational debate. AI is entering classrooms and homes with promises to personalize learning and expand access to knowledge. However, it also raises deep concerns about how it affects the ability of new generations to think critically.

This is not the first time a technology has sparked alarm about its cognitive impact. Since antiquity, advances such as writing, printing, and even calculators were feared to weaken human mental faculties. These concerns are not unfounded; poorly used, technological tools can erode intellectual skills that should be cultivated and preserved.

In the 21st century — with students growing up surrounded by smart devices and digital assistants — we must reflect on how AI influences the development of critical thinking. In a recent UNESCO forum, experts agreed that AI must be used to strengthen critical thinking and human interaction, never to replace these profoundly human dimensions.

AI and the Development of Critical Thinking in Students

The accelerated adoption of AI tools in education has brought clear benefits, such as immediate access to information and the automation of repetitive tasks. However, it also introduces fundamental challenges, one of the most urgent being ensuring that students continue developing solid critical thinking in an era of instant answers.

We live surrounded by information just one click away. Therefore, forming students capable of analyzing, questioning, and reflecting has become an urgent task.

International studies reveal concerning gaps: only 29% of university students feel prepared to apply critical thinking in real situations, and only 15% of 15-year-olds in OECD countries reach high levels of problem solving and critical thinking. These data suggest that schools and universities still have unfinished work when it comes to teaching students how to think systematically.

Figure: Percentage of U.S. teenagers who have used ChatGPT for schoolwork, comparing 2023 (13%) and 2024 (26%). The use of AI tools among students has doubled in a single year, illustrating their growing dependence on these technologies for learning.

Allies or Cognitive Shortcuts?

The popularization of generative AI systems such as ChatGPT exemplifies this new reality. Surveys show that more than a quarter of teenagers already use chatbots for school assignments. While these assistants offer immediate support, there is a risk that students may “delegate” their thinking processes to the machine.

Recent research is beginning to show this effect: an international study found that the more confidence a person has in an AI’s ability to perform a task, the more they tend to let go of their own critical thinking.

In other words, believing that “AI is smarter than me” can lead to an uncritical acceptance of its answers. Conversely, when users distrust or recognize the limitations of AI, they activate their critical skills, evaluating and improving the generated responses.

This finding suggests that the impact of AI on student thinking is not uniform — it depends largely on how it is used: passively, as a cognitive shortcut, or actively, as a tool subject to scrutiny.

From a positive perspective, AI can also become an ally of critical thinking if integrated pedagogically. Rather than forbidding its use, some educators propose leveraging AI to teach students to think about thinking. For example: having students analyze chatbot responses, identify errors, biases, or missing elements, and thereby exercise their judgment.

UNESCO proposes this approach: using generative AI applications to spark critical reflection in students. This involves detecting biases — both from developers and the model itself — and strengthening students’ critical thinking and humanistic formation.

Cognitive and Cultural Risks of AI Overdependence

Excessive reliance on AI carries cognitive risks that researchers are already documenting. A study with hundreds of academic and professional participants detected a strong correlation between high AI dependence and lower critical thinking skills, with a notable drop in test performance among frequent AI users (r = -0.68, p < 0.001).

The mechanism behind this phenomenon is cognitive offloading. When people know a machine can handle a mental task, they reduce their own effort and stop exercising their cognitive “muscles.” Over time, this reduction in mental exercise may lead to a true atrophy of abilities such as critical evaluation, problem solving, and sustained attention.

The study found that frequent AI users struggled more to evaluate information critically and solve problems reflectively compared to those who relied less on these tools. Many young users even admit fearing they may be losing thinking skills due to constant use of digital assistants.

Mental Fatigue and Automation Bias

Psychologically, overreliance on AI can induce automation bias: the tendency to trust machine-generated solutions without question. This undermines the critical mindset and cognitive vigilance normally applied to information sources.

As a result, a student accustomed to receiving instant AI answers may stop questioning their accuracy, becoming a passive receiver of knowledge.

In the long term, researchers warn that this could lead to unlearning the ability to solve problems independently — especially in low-demand tasks where it is tempting to let technology do all the work. Ironically, the youngest users may be the most affected. One study suggests that individuals aged 17 to 25 showed greater AI dependence and lower critical thinking scores than older groups.

From Automated Thinking to Cultural Erosion

From an anthropological perspective, AI overdependence raises subtle yet profound cultural risks. One is the potential homogenization of thought. Generative AI systems are trained on massive global datasets, often dominated by certain languages and cultural perspectives (primarily English-speaking, Western viewpoints).

If students worldwide rely on similar AI tools for “prefabricated” answers, the diversity of ideas and approaches in education could shrink.

Studies on AI-assisted creative tasks have found that these tools often produce more convergent and less varied solutions, reducing the richness of perspectives. This is particularly concerning for cultural identity: local narratives, languages, and ways of reasoning may be overshadowed by standardized algorithmic suggestions.

A World with Less Intellectual Diversity?

Another risk is the flattening of knowledge. When students become accustomed to accepting AI responses without deepening, they may stop valuing the historical, ethical, or social contexts of knowledge.

In practical terms, this means that without encouraging reflection, future generations may lack the intellectual tools to question information, discern truth from misinformation, and make autonomous decisions. Human agency — the capacity to think and decide independently — may erode in favor of algorithmically guided behavior.

UNESCO analysts warn that the more decision power we delegate to unregulated AI systems, the more human autonomy shrinks. This can only be avoided if AI is deliberately designed to expand human agency, not replace it.

The Educational Value of Critical Thinking

In an era of automated knowledge, it may seem tempting to outsource intellectual effort to machines. If AI can answer factual questions or even write essays, why invest time in developing hard-to-measure human skills?

The answer from the educational world is clear: human skills — especially critical thinking — define us as learners and citizens. They allow us to use AI without losing our essence.

The more tasks AI can handle, the more important the non-automatable becomes: contextualizing knowledge, questioning implications, innovating, and making informed ethical decisions.

Thinking Well: The Great Differentiator

International forums on the future of work and education emphasize that higher-order human skills will be the differentiating value in a technology-driven society.

The World Economic Forum ranks critical thinking (also described as analytical thinking) and problem solving at the top of the skills growing most in demand through 2025.

The OECD and other organizations describe the “21st-century skills,” which include critical thinking, creativity, collaboration, and emotional intelligence — inherently human capacities that complement AI.

Between Knowledge and Judgment

In education, this means rethinking the purpose of school: not just to transmit content, but to form judgment. Memorized or procedural knowledge can often be delegated to machines — but knowing how to ask questions, connect concepts, and discern valid from unreliable information becomes more valuable.

UNESCO’s vision for education in the AI era emphasizes protecting student autonomy and critical thinking.

As Stefania Giannini, UNESCO Assistant Director-General for Education, states:

“Education is and must remain a deeply human act rooted in social interaction.”

No technology can replace dialogue, the teacher’s challenging question, or the intellectual epiphany that emerges from personal reflection.

Educating to Avoid Delegating Thinking

The relationship between AI and critical thinking reflects how we imagine the coexistence between humans and machines. From an anthropological perspective, we must define which traits we want to preserve as essentially human in the technological revolution.

Critical thinking emerges as an indispensable trait: the spark that lets us question the status quo, imagine alternatives, and maintain control of our intellectual destiny.

Improperly used AI could lull society into intellectual complacency — but we are still on time to choose a different path. A new educational model is emerging: one where students learn to work with AI, but with their hands firmly on the reins.

They may ask a question to an algorithm — but then ask themselves:

“Do I agree with this answer? What is missing? What are the consequences?”

This dialogue between human mind and machine places critical thinking as the arbiter and guide.

UNESCO and other leaders remind us that we must return agency to learners. AI is not an inevitable fate. It is a tool — powerful, yes — but one that must be oriented by human values.

Conclusion

Critical thinking in the era of artificial intelligence is not a luxury; it is the cornerstone of a truly human education. It ensures that AI becomes what it should be: an ally that amplifies our capabilities without eclipsing our thinking humanity.

If we achieve this balance, we will have transformed a potential dilemma into a fruitful synergy.

To educate for a world with AI is, fundamentally, to educate so that humanity continues shaping its own story — with clarity of mind, vibrant creativity, and critical awareness, even (and especially) when sharing the classroom with artificial intelligences.

Relying on AI to educate and guide

Can AI Support Great Teachers?

The technological revolution invites us to look directly at the role of artificial intelligence (AI) in education, while reminding us not to lose sight of what sustains teaching: vocation, judgment, and the ability to guide.

Here we share key ideas for a realistic, ethical, and human coexistence between technology and teaching, based on a conviction: a well-designed AI does not replace a good teacher — it can amplify their impact in education.

Rethinking the Teaching Role in the Digital Era

We live in times of accelerated transformation. AI generates reports, suggests answers, evaluates quickly. But… can it listen? Can it notice the meaningful silence of a student? Can it build trusting relationships? Technology can contribute, but not replace.

As Raúl Santiago stated in the event “Learning without, with, and despite AI,” organized by the Navarra Employment Service – Nafar Lansare:

“AI is capable of many things, but not all. There are tasks that people will always have to do. They are the ones that give meaning.”

A good teacher does more than teach: interprets, accompanies, challenges, motivates, orients. And these functions cannot be delegated to an algorithm. What AI can do is offer teachers useful data to better understand their students, facilitate monitoring, detect patterns, and support personalized learning.

AI and Career Guidance: An Opportunity If Used with Judgment

In employment-oriented training, the teacher’s role becomes even more complex. It is not only about teaching content but helping students build life and career paths. And this is where an ethical, well-contextualized AI can make a difference:

  • Supporting the design of personalized learning pathways.
  • Identifying transversal or soft skills.
  • Evaluating students’ natural language to better understand their potential.

At Human AI, we collaborate with multiple public institutions to make this possible. Our tool does not simply “measure” people — it seeks to reflect, with rigor and objectivity, what is often only sensed in the classroom.

Teaching with AI? Only If Guided by Principles

At the SNE-NL event, attended by more than 80 educators, many valuable concerns and perspectives were shared. Benito Echeverría reminded us that teaching is not only about transmitting content, but about conjugating the verbs “to be” and “to be present” with authenticity. Montse Sanz analyzed the skills demanded today by the labor market — and many of them are profoundly human: critical thinking, creativity, communication.

Faced with these challenges, AI should not further standardize educational processes; instead, it should recognize the uniqueness of each learner.

At Human AI, we ask ourselves — and invite educators to reflect:

  • What ethical principles should guide the introduction of AI in learning environments?
  • How are educators integrating the AI Literacy framework promoted by the European Commission, the OECD, and Code.org?

AI literacy is not only about knowing how to use tools. It means understanding their limits, evaluating their impact, and teaching with technological awareness. As one participant said: “We need tools with soul — but above all, people with judgment to use them.”

The Value of Teacher Judgment

A good tool cannot make decisions for the teacher. It can suggest, but not impose. It can support, but not replace pedagogical judgment.

The future of education does not depend on automation, but on the quality of human discernment.

The foundational document for this article states it clearly:

“Education is not only teaching how to use technologies. It is teaching how to coexist with them without losing inner orientation.”

Faced with the temptation to delegate, we need educators capable of filtering, discerning, and teaching with purpose. AI can facilitate pathways in education, but only the teacher knows when a student needs a pause, a challenge, or a timely word.

Global AI Literacy: Keys for Continuous Training

The “AI Literacy” proposal promoted by the European Commission, the OECD, and Code.org goes far beyond technical skills. Its approach calls for a critical, ethical, and social understanding of AI. The goal is not to train passive users, but citizens capable of engaging with AI thoughtfully.

This means training educators who not only know how to use AI in the classroom, but who can teach students to think critically about its impact. The AI Literacy framework defines skill levels for different educational stages and proposes incorporating AI as a transversal tool for thinking and analysis — not merely as a digital resource.

Continuous training should address this literacy with depth and strategic vision. At Human AI, we believe that teacher training programs must integrate AI not as a trend, but as an essential dimension of educational discernment.

A Possible and Necessary Coexistence

Technological progress is not an excuse to abandon pedagogy. On the contrary — it requires an education with roots, critical thinking, and a vocation for service. At Human AI, we advocate for this coexistence: an alliance between ethical technology and teachers with purpose.

Because the best technology is the one that amplifies what is human. And the best educational future will be the one that never forgets that everything begins — and ends — with the person.

Cultivating socio-emotional skills in education: key strategies and effective programs

Key Strategies and Effective Programs in Educational Centers

Socio-emotional skills in education are now a fundamental pillar for student well-being and success. Education cannot be limited to academic development alone. Multiple studies have shown that working on socio-emotional skills—managing emotions, building positive relationships, and making responsible decisions—is essential for creating resilient and sustainable communities.

This evidence is reinforced by a new meta-analysis from the Yale School of Medicine (2025), which reviewed more than 40 studies with data from 33,700 students. Its main finding: Social and Emotional Learning (SEL) programs improve academic performance by an average of 4 percentage points, reaching up to 8 points when implemented for a full year. Improvement is especially visible in reading (+6.3 points) and also significant in mathematics (+3.8 points).

This new evidence strengthens what educators already observe: when students manage their emotions, they learn better.

Why develop socio-emotional skills in the classroom?

  • Impact on well-being and learning: SEL programs improve self-esteem, motivation, and self-efficacy, while reducing bullying and preventing mental health issues.
  • Preparation for life and work: SES are associated with better academic performance, higher employability, stronger leadership, and adaptability.
  • Building responsible citizenship: SES foster empathy, collaboration, and community engagement—essential for shaping a better future.

Guidelines for Developing Socio-Emotional skills

1. Initial Diagnosis and Personalization

Use objective tools to evaluate students’ socio-emotional profiles, such as assessments based on the OCEAN (Big Five) model, which measures openness, conscientiousness, extraversion, agreeableness, and emotional stability.

Adapt interventions to the cultural and social realities of the school.

2. Systematic Incorporation of SEL into the Curriculum

Integrate activities of self-knowledge, emotional regulation, and social skills across all subject areas—not only in homeroom or counseling sessions.

Promote cooperative learning and project-based work, which strengthen collaboration and empathy.

3. Teacher Training for Socio-Emotional skills

Develop teachers’ abilities to identify socio-emotional needs and guide transformation processes.

Use interpretation guides and manuals to translate assessment results into concrete classroom actions.

Train teachers not only to intervene but to develop their own SES and model them for students.

4. Involvement of the Entire Educational Community

Engage families, school leadership, and external partners in promoting well-being.

Encourage spaces for dialogue and participation.

Validated Programs and Practices for Developing Socio-Emotional skills

Various programs and methodologies have demonstrated effectiveness in developing SES, with measurable improvements in specific skills:

  • CASEL Program (Collaborative for Academic, Social, and Emotional Learning): International reference structured into five blocks—self-awareness, self-management, social awareness, relationship skills, and responsible decision-making.
  • Coexistence and mediation classrooms: Promote empathy and positive conflict resolution.
  • Cooperative learning: Strategies such as heterogeneous group work and peer tutoring.
  • Mindfulness and emotional education interventions: Improve self-regulation and resilience.
  • Personalized evaluation and feedback: Tools like Human AI provide fast and objective diagnostics, enabling individual and group monitoring with concrete improvement proposals in areas such as motivation, collaboration, leadership, or bullying prevention.

Final Recommendations

  • Ensure continuity of actions, combining SEL with character education and adapting practices to diverse school contexts.
  • Regularly evaluate program impact, including students and families in the process.

Remember: real change happens when the entire educational community commits to looking beyond academic results and places well-being and coexistence at the center.

This article is based on the work “Socio-Emotional skills Sustainable Development: An Exploratory Review” (Abad-Villaverde, B., Estanga Goñi, Á., Orbaiceta, R. et al., 2024), which analyzed 49 international studies on the integration of SES in formal education and their connection with the OCEAN model.

Do you want to develop socio-emotional skills in your school?

At Human AI, we help you evaluate and strengthen the socio-emotional skills of your students and teaching staff through innovative, objective tools based on natural language processing and the OCEAN model.

Request your Human AI demo here.

We also share a practical guide for socio-emotional development in the classroom:

“SES Development: Practical Guide for Schools that Transform”
Download link available on the website.

AI evidence in education

Three experiences that demonstrate the real impact of Human AI in education

In recent years, we have heard a lot about artificial intelligence in education. But… what happens when AI stops being an abstract promise and becomes a concrete tool, used by real schools to better support their students?

At Human AI, we are convinced that technology only makes sense when it serves people. Here we share three recent studies that scientifically validate the impact of our tool on the socio-emotional development of students. Three projects in which Human AI is transforming educational centers in Spain and Latin America, integrating itself into innovative, human-centered pedagogical models.

Personalized education with AI in Navarra

Colegio Irabia-Izaga

Located in Pamplona, Colegio Irabia-Izaga has long been committed to holistic education that combines pedagogical tradition and innovation. In this context, they decided to incorporate Human AI as a tool to strengthen personalized tutoring and guidance processes.

The platform was integrated into reflective writing activities, where students wrote texts that were later analyzed by AI to detect strengths, areas for improvement, and socio-emotional competencies aligned with the OECD model. This allowed tutors and counselors to provide deeper support, connect with the ten attributes of the International Baccalaureate (IB), and intervene early with precise and personalized information.

The results are revealing: increased self-awareness, more informed decision-making, and notable growth in skills such as empathy, cooperation, and social commitment. The school has been recognized as a “Solidarity School” by the Government of Navarra.

📄 Full study: Innovation in student-centered education: the experience of Colegio Irabia-Izaga applying artificial intelligence for the evaluation of socio-emotional competencies
Authors: Beatriz Abad-Villaverde and Fernando García Fernández

Human-centered vocational training in Cartagena

CIFP Carlos III

In vocational education, the challenge is not only to technically train future professionals, but also to help them develop the personal and emotional skills the labor market demands. With this vision, CIFP Carlos III in Cartagena has developed two educational innovation projects where Human AI has played a leading role.

On one hand, IPIL, an index that measures the probability of employability based on socio-emotional competencies. On the other, the program “BE OK”, focused on emotional well-being and bullying prevention.

Both initiatives use Human AI to analyze texts written by students and generate personalized reports—without the need for traditional tests. This has enabled a more objective diagnosis and facilitated academic and vocational counseling aligned with the European Union’s ESCO model.

The result: improved employability, a healthier school climate, and support truly centered on the person.

📄 Full study: Transforming Vocational Training from the Human Perspective: Artificial Intelligence at the Service of Socio-Emotional Development
Author: Beatriz Abad-Villaverde (with the CIFP Carlos III team)

Personal Life Project with a socio-emotional approach

Red Itínere – Argentina and Uruguay

Red Itínere brings together nine educational institutions committed to a vision of school as a place to build global citizenship, critical thinking, and meaningful life projects. With this perspective, they incorporated Human AI as a key tool in their Personal Life Project curriculum, especially in the final years of secondary education.

Students in 3rd and 6th year wrote reflective texts that were analyzed by the platform, generating personalized reports that helped them understand their interests, emotional strengths, and personal challenges.

Despite some initial doubts, the experience was profoundly enriching. Students especially valued discovering their own emotional patterns, receiving feedback, and understanding language as a path toward self-knowledge. For counseling teams, the tool opened new ethical and pedagogical ways to support students.

📄 Full study: Beyond the Classroom: Human AI as a Catalyst for Socio-Emotional Development and Decision-Making
Authors: Beatriz Abad-Villaverde and Darío Álvarez Klar

Three different contexts, one shared purpose

From Navarra to Cartagena, and across Argentina and Uruguay, these experiences show how artificial intelligence can be an ally for educating with depth, humanity, and purpose.

They all share:

  • A person-centered pedagogical model
  • Ethical and responsible use of technolog-IA
  • A commitment to formative and holistic evaluation
  • A firm conviction: socio-emotional development matters

Do you want to implement Human AI in your educational center?

Our platform is designed to support the development of soft skills through natural language, offering teachers, counselors, and school leaders an objective, rigorous, and personalized tool.

Because educating students also means giving them tools to know themselves, make decisions, and grow.

Request a free demo: https://tu-demo.humanaitech.com/

Cultivate a culture of trust

The Human Bond That Drives Education and Business

Trust is the foundation of every human team, whether in a classroom or in an office. When trust is mutual, it transforms impersonal relationships into strong bonds where everyone becomes fully invested in the shared mission. Conversely, without trust, it becomes difficult to collaborate, innovate, or solve problems effectively. Numerous studies confirm that cultivating a culture of trust boosts performance, efficiency, and commitment within organizations.

Trust is essential in both educational and workplace settings. To build it, key strategies must be developed to generate trust in teams—whether among peers (horizontal trust) or between leaders and group members (vertical trust).

Building Trust in Education

In educational contexts, trust between teachers and students creates a climate conducive to learning. When students trust their teachers, they participate more actively, feel comfortable asking questions, and express their concerns. This trust opens the door to more honest dialogue and reduces the fear of making mistakes.

Research shows that in environments where students feel trust toward their teacher, they are more likely to seek help and accept feedback to improve. When this bond of mutual trust and respect exists, students engage more with school and are less prone to risky behaviors. In other words, trust generates a virtuous cycle: it promotes participation, and participation in turn strengthens trust.

Trust not only benefits the teacher-student dynamic; it is also a critical factor among teachers and school administrators. A long-term study found that schools with high levels of relational trust (strong trust ties between teachers, administrators, students, and families) were far more likely to achieve significant improvements in student learning compared to schools with low trust.

In Chicago elementary schools, approximately half of those with high trust levels showed significant academic improvements—up to 20% higher gains in math over five years—while schools with chronically weak trust showed virtually no improvement. This finding, reported by Bryk and Schneider, highlights that trust acts as a social lubricant, facilitating teacher collaboration, the adoption of new educational practices, and the acceptance of decisions that drive school improvement.

In education, trust creates an environment where staff and students are willing to make the extra effort to learn and grow because they feel supported and emotionally safe.

Trust in Work Teams

In organizations and workplace teams, a similar dynamic occurs: trust is the basis of outstanding performance. A recent meta-analysis examining data from 57 studies found that horizontal trust (trust among colleagues) has a stronger relationship with job performance indicators than vertical trust (trust in supervisors). Although both types of trust matter, lateral trust among peers proved to be a key driver of organizational performance.

Feeling supported and valued by colleagues translates into more productive and committed teams. This finding suggests that promoting a culture of collaboration and mutual support may be more effective for improving outcomes than focusing solely on the authority of the leader. When employees perceive that their coworkers trust them, healthier and more productive work environments emerge.

Of course, vertical trust is also crucial. Leaders need to trust their teams—and earn their trust—in order to delegate tasks, take calculated risks, and implement complex plans. Likewise, when employees trust their leaders, they are more willing to raise concerns openly and collaborate on solutions, resulting in better decisions and performance.

Google’s well-known Project Aristotle confirmed that the number one factor in high-performing teams is psychological safety—a climate of trust where everyone feels safe to take risks, ask questions, and even show vulnerability without fear of consequences. In teams with high psychological safety, Google observed a 30% increase in productivity compared to the average. This group trust enables innovation, learning from mistakes, and strong commitment to shared goals.

In summary, in the workplace, trust enables genuine collaboration. Without it, interactions become cautious and superficial; with it, teams unlock their full creative and productive potential.

Strategies for Building Trust (Horizontal and Vertical)

Building trust within a group does not happen overnight. It is a gradual process shaped through everyday interactions and maintained consistently over time. Both educators and business leaders can apply proven strategies to foster trust—whether toward themselves (vertical trust) or among team members (horizontal trust).

Consistency and Keeping Commitments

Consistency is essential. Being predictable in decisions and actions—behaving in alignment with what one says—creates a sense of security for others. If you promise something, fulfill it; if you establish a rule, apply it fairly. Acting congruently and fairly demonstrates integrity, a pillar of trust.

Open Communication and Active Listening

Trust flourishes where there is transparency. Maintaining open, honest, two-way communication is key. This includes sharing relevant information and explaining the reasons behind decisions. Equally important is active listening—showing empathy and validating others’ experiences. This signals that every voice matters.

Empathy, Respect, and Benevolence

We work with people, not “resources.” Showing genuine interest in others’ well-being humanizes relationships. Benevolence—demonstrating good intentions and care—is another pillar of trust. Recognizing colleagues’ achievements, understanding students’ struggles, and supporting others after mistakes strengthens emotional safety.

Delegating and Giving Autonomy

Trusting means empowering others. Delegating responsibility communicates “I believe in you.” Avoiding micromanagement boosts motivation and creates a cycle of growing trust. In classrooms, teachers can offer students leadership opportunities; in companies, leaders can give teams freedom to propose solutions.

Ethical Integrity and Honesty

Acting ethically—being honest, admitting mistakes, behaving fairly—is essential for building trust. Integrity builds long-term credibility, while even small unethical behaviors can erode trust quickly. As Warren Buffett famously said: “It takes 20 years to build a reputation and 5 minutes to ruin it.”

Leading by Example and Showing Vulnerability

Sometimes the best way to foster trust is to take the first step. Asking for input, acknowledging limitations, or requesting help can strengthen trust because it signals authenticity. Leaders who show humility tend to inspire greater trust than those who project infallibility.

Trust is built slowly but can be lost instantly. Every interaction counts. Small actions—meeting a deadline, listening patiently, being fair in conflict, expressing gratitude—accumulate into a group’s “trust bank account,” forming a buffer that sustains relationships in difficult moments.

Conclusion: A Fundamental Human Bond

In both education and workplace management, trust is an essentially human ingredient for collective well-being. In both domains, building trust means putting people first: understanding their motivations, demonstrating respect and reliability, and cultivating an environment where everyone feels safe to give their best.

Titles and hierarchies matter less when relationships are built on sincerity and mutual consideration. Ultimately, a high-performing team—whether a group of enthusiastic students or an innovative business department—resembles a community: its members know they can count on one another.

To trust is to empower. Investing in trust not only improves tangible metrics (such as academic performance or business productivity), but also elevates morale, creativity, and commitment. When people feel trusted and supported, they achieve together what would be impossible in environments of fear or suspicion.

Building and maintaining trust is an ongoing challenge, but its results—united, effective, and human teams—make the effort unquestionably worthwhile.Cultivate a culture of trust

Back to school: socio-emotional

How to Activate Socio-Emotional Support in the Classroom

The beginning of a new school year is both exciting and challenging. After the holidays, students combine enthusiasm about seeing their friends again with nerves and questions about what is new. In this context, socio-emotional support is key. It is not just about fulfilling the curriculum, but about cultivating a safe, caring, and positive environment where every student can grow and fully develop.

The evidence is clear: teaching and strengthening socio-emotional skills improves academic performance and overall well-being. Addressing the human side is not an extra; it is a condition for school and personal success.

Why is socio-emotional support important?

A student who feels safe, valued, and understood learns better. Classrooms that take care of climate and relationships show better academic outcomes and higher motivation. There is also better school adjustment and coexistence, with fewer problematic behaviors such as bullying or violence.

At the start of the school year, socio-emotional support acts as a cushion (regulating emotions in the face of change) and as a driver (encouraging participation, collaboration, and perseverance). That is why teachers, administrators, counselors, and support staff must be aligned from day one.

Keys to activating socio-emotional support in the classroom

Research identifies four key practices:

  • Create a supportive classroom climate
  • Cultivate positive teacher-student relationships
  • Strengthen peer relationships
  • Explicitly teach and practice socio-emotional skills

Below, we explore each of these strategies and how to implement them in practice during the back-to-school period.

1. Create a socio-emotionally supportive classroom climate

The classroom climate is the foundation of learning. It involves creating a physically and emotionally safe environment where mutual respect, kindness, and trust prevail. In a positive classroom climate, students feel safe to take risks without fear of making mistakes, knowing that errors are a natural part of learning and that they will always receive support to try again.

Fostering a warm environment from the start helps students adapt more easily. A student who feels “this is my class, I belong here, and I can be myself” will be much more willing to learn and give their best.

How to create a supportive climate from the beginning?

Establish positive classroom norms

Dedicate time during the first week to co-create classroom rules with students, emphasizing values such as respect, empathy, and cooperation. Involving them in defining “how do we want to treat each other in class?” promotes a sense of belonging and shared responsibility.

Express warmth and openness

Greet each student personally, learn their names quickly, and show closeness. A smile and a sincere “How are you?” each morning help them feel welcome. Teachers who make each student feel seen and heard are building the foundation for a trusting climate.

Normalize mistakes and effort

Make it clear from the first day that mistakes are part of learning. Share examples of how errors lead to new ideas. Respond immediately to any teasing or hurtful comments between students, reinforcing why we treat each other respectfully. When students see the classroom as a safe space where they will not be ridiculed for failing, they are more willing to participate and persist in difficult tasks.

Spaces and rituals for well-being

Include a “calm corner” or an emotional check-in minute at the beginning of class. These routines communicate: your emotions matter, and there is space to express them.

2. Cultivate positive teacher-student relationships

The personal relationship with each student is a pillar of socio-emotional support. When a student feels that their teacher knows them, listens to them, and cares, trust emerges — a force that motivates and sustains learning.

Actions to cultivate teacher-student relationships

Know each student’s story

Take time to talk individually with each student in the first weeks. Ask about their interests, concerns, family, or even their holidays. These small moments show the student: “you matter to me as a person.”

Practice active listening and empathy

Show genuine interest when students speak, maintain eye contact, nod, and ask questions that show understanding. Validate their feelings (“I understand that you’re nervous about the new school — it’s normal to feel that way”). Feeling understood without judgment builds trust.

Be a mentor and a model

Teachers teach life skills in every interaction. Modeling patience, calm emotional management, or positive conflict resolution sends powerful messages. A calm and assertive response to misconduct shows students how to manage intense emotions respectfully.

Availability and support

Let students know that you are there to help. This may involve office hours or safe spaces for conversations. Pay attention to warning signs — sudden withdrawal, unexplained poor performance — and approach gently: “I noticed you were quiet today, is something going on?” Early intervention is easier when trust exists.

It is important to remember that teachers are also human. To support students emotionally, teachers must also care for their own emotional well-being. Developing self-awareness about one’s own emotions, biases, and reactions helps manage stress and relate with more empathy.

3. Strengthen peer relationships

Peer relationships are the everyday support network. Strengthening socio-emotional competencies like empathy and social skills improves peer interactions and reduces phenomena such as bullying. Feeling supported by classmates boosts mood, engagement, and even long-term academic performance.

Strategies to promote a positive group climate

Integration activities

Reserve time for icebreakers, small-group projects, or debates so students can get to know each other personally.

Promote collaboration over competition

Encourage group challenges or cooperative learning so students rely on each other and value everyone’s strengths.

Dialogue circles and mediation

Create regular spaces where students discuss concerns or resolve conflicts in a guided and respectful environment.

Peer tutoring projects

Buddy systems or cross-grade mentors build connection, mentorship, and inclusion.

Include and highlight diversity

Ensure no student is systematically left out. Rotate groups, mix teams, and highlight everyone’s contributions.

4. Explicitly teach and practice socio-emotional skills

Beyond creating a supportive environment, socio-emotional skills must be explicitly taught. Competencies such as self-awareness, emotional regulation, empathy, assertiveness, and conflict resolution do not develop automatically — they must be taught, practiced, and refined.

The good news: scientific evidence shows these skills are malleable throughout life and can be taught at any educational stage.

Actions to activate SES instruction

Dedicated SES sessions or workshops

Include a weekly or biweekly block for socio-emotional learning. Use structured programs (e.g., CASEL-based) to practice emotion identification, stress management, empathy, assertive communication, etc.

Integrate SES into academic subjects

Use literature, history, science, or physical education to explore emotions, ethics, teamwork, and perspective-taking.

Practice through activities and games

Role-plays, cooperative games, case studies, and guided reflection help internalize SES.

Continuous reinforcement and feedback

Praise positive socio-emotional behaviors and guide students with empathy when difficulties arise. Encourage self-assessment over time.

Time, space, and evaluation for socio-emotional support

Socio-emotional support requires intentionality — time, space, and consistency. Every teacher can contribute: a calm response in conflict, encouraging participation, modeling collaboration.

Evaluation is also necessary. Although SES is hard to quantify, there are observable signs: greater self-regulation, improved dialogue, emotional vocabulary, and healthier peer interactions.

Here, technology is a powerful ally. Human AI provides tools to evaluate and strengthen socio-emotional skills such as empathy, self-regulation, and conflict resolution in real time.

Evaluation must be formative, not punitive: its purpose is to understand and support growth, not to label students.

Conclusion: Prioritize the human to enhance learning

Activating socio-emotional support is not just making students momentarily feel good — it is preparing fertile ground for a meaningful school year. A student who feels supported emotionally is more resilient, more engaged, and better equipped to learn.

Teachers, administrators, and counselors play a crucial role. Every gesture counts. We return to school with the conviction that we connect first with the heart so we can later teach the mind.

If you would like to learn how we can help your institution strengthen these competencies, we invite you to try our free demo and discover how technology can support socio-emotional well-being and development for every student.

Soft Skills: Innate or Acquired?

Are we born with soft skills, or do we learn them?

Is a leader born or made? This question has always sparked debate in education, business, and psychology. Competencies such as empathy, resilience, or leadership — are they innate talents or abilities that anyone can develop through practice?

Science now offers solid answers: although genetics has an influence, the environment and constant training can substantially shape and improve our socio-emotional abilities.

The influence of genetics on soft skills

Personality psychology — from the pioneering work of Lewis Goldberg that shaped the Big Five (OCEAN) model — shows that there is a hereditary component in our basic traits.

What do studies say?

Research with twins indicates that around 40–60% of the variation in traits such as extraversion, agreeableness, or openness is explained by genetic factors. This means we may be born with predispositions. For example, someone may have a naturally more empathetic or more introverted temperament depending on their genetics.

Neuroplasticity and training: the other half of the story

However, heredity is not destiny. The influence of environment, education, and experience is equally — or even more — important in shaping our soft skills.

The human brain has extraordinary neuroplasticity. It can create and strengthen new neural connections throughout life in response to learning and practice. This means that even abilities with a biological basis can be developed through appropriate training.

Practical examples

A personality trait such as extraversion may facilitate interpersonal communication, but an introverted person can also become an excellent speaker if they train public speaking and social skills in supportive environments.

Similarly, individuals who are naturally less empathetic can increase their empathy through perspective-taking exercises, mentorship, and frequent contact with diverse realities. Neuroscience has shown that deliberate practice of compassion and empathy produces functional changes in the brain — activating “synchronization” circuits between people — which strengthens empathetic capacity over time.

Openness to experience (curiosity, imagination) can predispose someone to creativity, but creativity can be cultivated. Exposing a person to novel challenges, brainstorming techniques, art, or open-ended problem solving tends to improve their creative thinking. In fact, decades of research on creativity training confirm measurable improvements in creative performance among trained individuals. A recent meta-analysis found moderate but significant positive effects after training programs, demonstrating that “creating” is also learned with the right strategies.

In summary: genetics and environment

Soft skills are not completely “written” in our genes. Genetics sets a starting point, but the final development of our socio-emotional abilities depends largely on education, practice, and the experiences we accumulate.

No one is “born” knowing how to lead or manage stress; these are competencies forged through interaction with others, facing challenges, and reflecting on them.

Dr. Beatriz Abad, psychologist and researcher in Human AI R&D projects, summarizes it this way: “Although some people possess these abilities naturally, everyone can develop them with the right training… with proper education and a supportive environment, anyone can cultivate the skills they need.”

In other words: soft skills are “made more than born,” as long as motivation and learning conditions exist.

Are all competencies trainable?

The short answer is yes: every socio-emotional competency can be improved through practice. However, there are nuances in how they are trained and how long it takes to see change:

Competencies that improve quickly

Specific and situational soft skills — such as active listening, time management, or public speaking — tend to show noticeable improvements within weeks when practiced intentionally.

A professional may refine their ability to give constructive feedback after a short course and some supervised practice. A student may learn collaborative study techniques or mindfulness in a single term and improve self-regulation of stress.

Competencies that require more time

More complex competencies — such as resilience, leadership, or an innovative mindset — require more time and, above all, real experiences in which to apply them.

Resilience, for example, is strengthened by progressively overcoming difficulties, reflecting on setbacks, and seeking support from mentors; it is not something acquired from reading a manual, but by experiencing challenges with proper guidance.

Forming an effective leader involves theory, personalized coaching, and opportunities to lead projects in safe environments where they can make mistakes and learn. These types of abilities develop over months or years, with continuous on-the-job learning.

The key: measurement + feedback + continuous practice

Successful initiatives tend to follow this pattern:

  1. Evaluate the initial level of the competency (360° questionnaires, personality analysis, or AI-based assessment such as Human AI).
  2. Offer specific feedback on strengths and areas for improvement.
  3. Implement a plan of deliberate practice (exercises, training, mentorship).

This cycle does not occur only once, but repeatedly. Organizational research confirms that leadership training programs work. On average, they produce substantial improvements in trained leaders’ behaviors and outcomes. But results endure only when training is reinforced through periodic practical application and continuous feedback.

The Human AI approach: measure to improve

At Human AI, we observe that all soft skills can be developed if the right environment is created. We have applied educational programs in which, after rigorously evaluating individuals’ socio-emotional competencies, personalized improvement and support plans are designed.

With this approach, abilities such as communication, collaboration, or emotional regulation flourish even in profiles where they were initially underdeveloped. A low starting point is not a definitive sentence. With a clear itinerary, positive changes in behaviors and attitudes are real and measurable.

Given that soft skills are both crucial and malleable, at Human AI we have committed to an artificial intelligence–based solution to evaluate and develop them objectively, quickly, and personally.

How does it work?

Our technology combines AI algorithms with principles of psycholinguistics to analyze natural language and extract indicators of personality and socio-emotional competencies. Instead of relying exclusively on traditional tests or questionnaires, the system can evaluate more than 35 competencies from texts written by the person (for example, a free essay or responses to open questions), obtaining objective results without long testing procedures.

Thanks to language-processing models trained to recognize subtle linguistic patterns associated with distinct traits and abilities, certain words, expressions, and structures in our speech reveal — for example — levels of empathy, resilience, or collaborative thinking. By analyzing these patterns, Human AI “translates” words into data, and this data into personalized reports. In other words, it turns any written response into a quantified socio-emotional profile.

Advantages of this approach

The analysis is immediate and free from some typical biases of human evaluation (such as conscious or unconscious evaluator prejudice). Moreover, it is performed in context — using content generated by the student or professional — which allows a more dynamic assessment grounded in each individual’s reality. The results include strengths, areas for improvement, and practical recommendations for each person.

For example, a report may reveal that a certain student excels in critical thinking and curiosity (strengths) but shows improvement areas in emotional regulation and empathy; from there, concrete activities are suggested to work on these (mindfulness guidelines, focused tutoring, classroom role-playing dynamics, etc.). This objective and actionable information helps prevent future difficulties in academic performance, students’ socio-emotional well-being, and even vocational guidance.

Practical applications

The Human AI approach has been validated in both educational environments (secondary schools, universities) and corporate human-resource settings.

School tutors and counselors now have scientific data about students’ socio-emotional competencies, enriching personalized guidance: they can detect early which students may need extra support in, for example, resilience or self-esteem, and implement interventions before those deficits affect their results or lead to school dropout.

In the business world, talent-management teams use the tool to identify employee potential beyond what their CV states. An internal leadership candidate, for example, can be objectively evaluated in key competencies (emotional intelligence, strategic thinking, etc.) and personalized development plans can be designed to prepare them for managerial roles.

Human AI reports thus facilitate strategic decision-making based on data, both in educational centers and HR departments, connecting socio-emotional profiles with adequate training and promotion initiatives. In summary, we provide practical insights to convert talent into real impact, aligning people’s development with educational and labor-market needs.

Conclusion: from potential to action

In today’s era, soft skills are no longer optional or “complementary”: they are the foundation of innovation, employability, and personal and collective well-being. As automation advances, intrinsically human abilities — creativity, empathy, critical thinking, collaboration — will make the difference.

The good news is that we are not chained to the dispositions we are born with: we can continually develop.

If you can measure it, you can improve it; and if you can improve it, you can transform how you learn, work, and lead.

Technology and science give us the tools to put this into practice. Understanding and cultivating socio-emotional competencies is key to turning talent into real impact, especially in a world where emotions directly influence professional performance, employability, and mental health.

Thanks to advances such as artificial intelligence applied to education and people management, the question is no longer “Are soft skills born or learned?” but “How are we going to develop all that human potential?” Every student and every professional has a wide margin for growth in their soft skills if we provide the right feedback and support.

Ultimately, investing in soft skills is investing in the future: in our organizations, our communities, and ourselves as ever-evolving individuals.

If you want to turn “words into action,” we invite you to measure and strengthen your team’s or students’ soft skills with our tools. Request your free demo and discover how Human AI can reveal the hidden socio-emotional profile and catalyze its development toward new levels of success and well-being.

International Baccalaureate and soft skills: a bridge between holistic education and artificial intelligence

Integrating the Human and the Technological in 21st-Century Education

The holistic development of students requires much more than good grades. Education must cultivate not only the mind but also character, empathy, and adaptability. In this context, the International Baccalaureate (IB)—recognized for its focus on integral formation and global citizenship—has become a model that balances cognitive, ethical, and emotional dimensions.

However, until recently, measuring and accompanying the development of these dimensions was a challenge. How can curiosity, empathy, or emotional balance be evaluated objectively? How can the IB profile attributes be translated into observable and trainable competencies?

The answer is beginning to emerge with the help of artificial intelligence.

A pioneering project: Irabia-Izaga and Human AI

The Irabia-Izaga School (Pamplona) has taken an innovative step by integrating Human AI, an artificial intelligence platform designed to measure and enhance socio-emotional competencies (SES) through natural language analysis.

The project, presented by teacher Fernando García at the II International DocencIA Congress, was developed in collaboration with the Human AI team. Its objective was to align the ten attributes of the International Baccalaureate profile—inquiring, knowledgeable, thinking, communicative, principled, open-minded, caring, risk-taking, balanced, and reflective—with the 35 socio-emotional competencies derived from the OCEAN model (the “Big Five” of personality).

Through this theoretical and practical correspondence, a coherent educational framework is achieved between the IB principles and OECD scientific evidence on the role of soft skills in academic and personal success.

From attributes to competencies

The study identified significant correspondences between the IB profile attributes and SES. For example:

  • Inquiring relates to open-mindedness, intellectual curiosity, and engagement with others.
  • Communicative aligns with empathy, assertiveness, collaboration, and sociability.
  • Principled connects with sense of duty, responsibility, and honesty.
  • Risk-taking relates to emotional regulation and action-seeking.
  • Balanced corresponds to emotional stability and organization.
  • Reflective aligns with deliberation and self-awareness.

These associations are not only theoretically valuable but also make it possible to operationalize students’ socio-emotional development with objective data. Human AI generates individual and group reports that help tutors identify strengths, areas for improvement, and potential lines of action. In addition, it includes a pedagogical recommender that translates results into personalized plans to be used in tutoring or in the classroom.

AI at the service of human guidance

The most interesting aspect of this experience is the balance between technology and humanity. As Fernando García emphasized, “the tool does not replace the tutor; it expands their perspective.” Human AI provides a rapid, objective, and contextual evaluation based on texts written by the students themselves, but interpretation and support remain deeply human.

The Irabia-Izaga model reinforces the four dimensions of its educational framework—physical, cognitive, socio-emotional, and spiritual—demonstrating that artificial intelligence can be an ethical ally to personalize education without dehumanizing it.

A benchmark for holistic education

The integration of the International Baccalaureate with AI-based socio-emotional assessment represents a pioneering educational model, where IB values find a measurable and formative counterpart in 21st-century soft skills.

The project confirms what scientific research indicates: socio-emotional competencies—such as empathy, responsibility, self-control, and curiosity—are trainable, measurable, and predictive of well-being and academic success.

Human AI translates this evidence into educational practice, allowing each student to better understand their strengths, each tutor to have objective data, and each educational center to build a learning culture that is more human, more conscious, and evidence-based.

“Behind every model of artificial intelligence there must be an educational intention: to better understand people in order to help them develop fully.”
Fernando García, teacher at Irabia-Izaga

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Bridges That Transform: What WeLearned in Mexico with ICEX Desafía

During two weeks, part of the Human AI Tech team participated in the Desafía Mexico program, promoted by ICEX and Red.es, an itinerary designed to connect Spanish startups with one of the most vibrant innovation ecosystems in Latin America.

Our CEO, María Beunza, and our Head of Innovation, Iñigo Benito, traveled through Mexico City and Monterrey with a clear purpose: to continue building an ethical artificial intelligence that enhances human development, learning —and collaborating— with top-level educational institutions, business organizations, and public actors.

This is the summary of a trip that confirms something essential: innovation grows when cultures, perspectives, and shared challenges meet.

Mexico City: education, talent, and a warm welcome

The first stop was Mexico City, where the agenda focused on the intersection between ethical AI, education, and talent.

Meeting with Grupo Educa of the Red Aprende

A space filled with valuable questions about how AI can support teachers, school leaders, and students in the development of socio-emotional competencies from the classroom. The conversation revealed a shared interest: when technology is placed at the service of well-being, the educational community responds with openness and a forward-looking vision.

Visit to Grupo Gigante at the ICEX headquarters

We were able to present our evidence-based approach and understand how major Mexican organizations integrate innovation into their talent and organizational culture strategies.

In these first days, an intuition was confirmed: Latin America is fertile ground for driving a human-centered AI.

Monterrey: applied research, educational technology, and public policy

The second stage of the trip took us to Monterrey, where collaboration with educational and governmental actors opened new possibilities.

Work with Tecnológico de Monterrey

We participated in sessions with companies, organizations, and members of Tec itself who were interested in our solutions. The dialogue with César Sánchez and Rodrigo Correa, from the Institute for the Future of Education (IFE), was especially inspiring:

  • we explored opportunities for applied research,
  • technology transfer initiatives,
  • and the creation of joint ecosystems for education and innovation.

As our CEO shared, these sessions were not only for presenting but also for listening: understanding the real challenges related to talent, education, and socio-emotional well-being in the Mexican context.

Visit to the IFE Living Lab

A space where educational technology with real impact is tested. Here, we were able to delve deeper into how AI can contribute to measuring and developing human competencies in real and diverse contexts.

Meetings with the Government of Nuevo León

We met with the Ministry of Economy and the Ministry of Equality, discussing solutions that strengthen employability, well-being, and talent in the state. Our thanks to Cristóbal Cárdenas, from the Nuevo León entrepreneurship ecosystem, for opening such meaningful doors.

Meeting with CAINTRA Nuevo León

The dialogue with the Chamber of Commerce allowed us to explore collaborations with the business sector to promote the development of human capital based on measurable and actionable socio-emotional competencies.

A common thread: innovation with purpose

Throughout the trip, something appeared in every conversation: educational technology makes sense when it enhances human development.

At Human AI Tech, we deeply believe this:

  • when it helps better understand students, teachers, and teams;
  • when it sheds light on the socio-emotional competencies that sustain learning and coexistence;
  • when it is integrated with ethics and scientific evidence.

This trip confirmed that Mexico is building a vibrant ecosystem where science, education, and humanistic innovation can grow together.

Thanks to those who made it possible

ICEX and Red.es, for driving Desafía Mexico.

New Ventures, for creating real bridges between projects, institutions, and opportunities.

All the organizations, educational institutions, and professionals who welcomed us with generosity, curiosity, and a collaborative spirit.

We return with new questions and new alliances

We return to Spain with the certainty that this trip was just the beginning. Because building an ethical and human-centered AI requires more than technology: it requires alliances, listening, and diverse perspectives.

We will continue building bridges between Spain, Mexico, and all of Latin America to move toward a more human, more conscious, and better-prepared education for the future.

How to measure and develop key life skills in the age of AI

The past November 27 a key meeting was held as part of the RETOS Program of the Colombian Association of Universities (ASCUN). Under the title “How to measure and develop the key competences for life in the age of AI?”, the webinar brought together universities, talent teams and educational leaders to address a common challenge: to better understand socio-emotional competences (SES) and promote their development with the support of ethical, evidence-based artificial intelligence.

The event was led by María Beunza, CEO of Human AI Tech and lecturer at the University of Navarra, and Beatriz Abad, R&D director at Human AI Tech, and included two guest speakers of reference:

  • Eliana García, headhunter and founder of Mentha Executive Search.
  • Andrés Hernán Mejía Villa, director of the Master’s degrees in Strategic Management and Innovation Management at the University of La Sabana.

1. A paradigm shift: human skills as the differential in the age of AI

The session began with a clear idea: technology advances, but the human value continues to be the difference.

Beatriz Abad recalled with evidence that:

  • Only 2% of professional success is explained by IQ, according to James Heckman.
  • Non-cognitive skills (empathy, emotional regulation, resilience, collaboration…) better predict performance, leadership and well-being than cognitive skills.
  • 50% of future jobs will demand socio-emotional competences, according to the World Economic Forum.
  • The global mental health crisis represents losses of 1 trillion dollars per year in productivity.

“That thing we call soft is, in reality, the core of human development,” stressed Abad.


2. The evidence behind socio-emotional development: models, history and science

The speaker offered a journey through the main scientific models:

Classical emotional-intelligence models

  • Salovey and Mayer (ability model): perceive, use, understand and regulate emotions.
  • Trait models (Petrides–Furnham): emotional self-perceptions evaluated through questionnaires.
  • Mixed models (Goleman, Bisquerra, Bar-On): combine competences, traits and skills to explain human functioning.

Technological evolution in measurement

Beatriz explained the three generations that have enabled evaluating SES with AI:

  1. Psychological dictionaries for automated language analysis.
  2. Correlation between texts and standardized personality tests.
  3. Deep learning, which understands complex linguistic patterns and context.

This advance allows moving from the subjectivity of tests to more objective, fast measurements based on a person’s natural language.


3. The Human AI proposal: measure in seconds to develop a lifetime

María Beunza presented the AI assistant developed by Human AI Tech:

  • It evaluates 35 socio-emotional competences in 3 seconds.
  • It does so based on texts written by the person (800–1000 words).
  • Generates personalized reports, based on the OCEAN model and validated in scientific publications.
  • Offers concrete development recommendations, not just a diagnosis.

Beunza insisted on a principle:

“AI doesn’t replace: it accompanies, illuminates and empowers.”

The aim is not to automate decisions, but to strengthen human agency — helping students and professionals to better know themselves and grow in a personalized way.


4. Guest voices: university and business facing new challenges

Andrés Mejía (University of La Sabana): “The future of education will be socio-emotional or it won’t be”
Mejía presented Symphony, a project of the University of La Sabana within its vision of a third-generation university. Integrating AI to measure SES allows:

  • Reorienting academic counseling programs.
  • Detecting socio-emotional needs invisible to teachers.
  • Redesigning formative processes based on real data from students.
  • Making more humane and better informed decisions.

Eliana García (Mentha Executive Search): “AI is not a trend: it multiplies the impact of talent”
From the business sector’s perspective, García argued that:

  • Recruiters “no longer seek only CVs: they look for people capable of working with others, adapting, innovating and leading.”
  • AI is an ally to overcome self-perception biases, especially in areas like leadership or entrepreneurship.
  • Organizations that invest in socio-emotional competences obtain better results in productivity, work climate and talent retention.

5. Real cases where AI + SES are transforming education and employability

The speakers shared applied experiences in Ibero-American and European universities:

  • Red Win: studies of innovative and entrepreneurial profiles in 6 Ibero-American universities.
  • A university in Argentina: training 10,000 people for technological jobs.
  • University of La Rioja: micro-credentials in employability based on SES.
  • University of Navarra: evaluation of skills in innovation and entrepreneurship programs.

These cases show a clear trend: ethical AI can scale socio-emotional evaluation without losing human depth.


6. Conclusion of the webinar: measuring is the first step toward transformation

The session closed with a shared message by all:

“Socio-emotional competences are not optional. They are the foundation of well-being, employability and leadership in the age of AI.”

Measuring them is not an end in itself, but a means to:

  • Better support.
  • Personalize training.
  • Reduce inequalities.
  • Anticipate difficulties.
  • Empower talent.

The webinar made clear that Latin America — and in particular Colombia — is in a strategic moment to lead this transformation from education, business and innovation.